Anatomy of Successful Bulk Email Marketing Campaign

Bulk email marketing is a way to reach prospective customers and to stay in communication with existing clients. It has become a big business over the last years what is quite justified. Bulk email marketing provides companies and organizations with a great possibility to advertise and sell their products and services. Sending letters to prospects and customers via email is quicker and less expensive than traditional bulk postage mail.

Plus, you can easily contact people in all parts of the world and your growing email list will be bringing you more sales. With Email Harvester , bulk email marketing has one main disadvantage – unsolicited emails, often labeled as “spam”. Unsolicited emails are the emails that the recipient didn’t request. If one sends the messages to someone else without his permission, those emails are classified as spam. Sending spam can ruin the company’s reputation as people usually blame this type of mail received without their consent.

So, to accomplish a focused, targeted, and effective bulk email campaign that will bring you the results, you should consider some points before implementing it. The key to success is to follow some rules when planning your campaign. Decide on what you will tell to your audience, what you want to achieve with your email campaign. Is it a newsletter for establishing a relationship with your prospect customers, or is it a sales-oriented letter for your existing clients? Do you want to generate leads, bring more traffic to your web site, inspire the loyalty, or increase sales?

Don’t buy ready-made lists of email addresses from a source that you don’t know well. Don’t use email harvester software to collect the email addresses from web sites. The best approved way to build your own mailing list is to design a sing-in form on your web page. People who visit your site and are interested in learning more about your products and services will leave you their email addresses. Over time you’ll build a database of subscribers who signed up to hear from you. If you segment your subscribers depending on their preferences, you’ll need to design multiple email messages to send more relevant information to each audience.

Don’t start selling in the first letter. In your first emails you should talk about the customers’ problems and provide some useful information about your business. If you sell software, inform people about the latest releases, and include software reviews that you have read. Always keep the content of your emails in line with what people signed up for. Be careful at declaring that you are the solution for them until they have some trust and faith for you. You can remind them of your services at the end of your message.